We're building Racontera to help content teams move from research to published work without losing context along the way. In the early days of AI, content creators saw a huge opportunity to create massive amounts of targeted content, quickly, instantly scaling their abilities in pushing marketing-related content. It didn't take long for that bubble to burst. First - AI detection tools emerged that could identify whether content was likely AI-generated or human-written. Search engines quickly became better at identifying low-value, mass-produced AI content, reducing the effectiveness of pure content-generation strategies. Now - most consumers of content have gotten to where they can just "tell" when something is probably AI-written. There is often a certain gloss to AI-generated writing that gives it away.
When developing this writing application, we wanted to make sure that the actual task of writing remained firmly in human hands. The world doesn't need another content generator, but content writers always need tools that help them write the best content. Enter Racontera - an AI-infused workspace that helps writers create their best content.
What we're solving
Since AI is already so good at ingesting and organizing massive amounts of information, it only makes sense to let AI handle the gruntwork of slogging through sources and finding the thread that ties them all together. In this case, AI is there to accelerate the research and planning process. It's up to the writer to write the content. Most writers juggle separate tools for research, drafting, and publishing. Ideas get lost in docs, SEO priorities live in spreadsheets, and approved drafts sit in queues nobody owns. Racontera connects those steps in one workflow:
- Research — focused reports with prioritized article ideas
- Write — draft workspaces with format-aware briefs
- Publish — queue approved content and push to WordPress when ready
Research
The research portion of Racontera answers the question "what should I write about?" The user can initiate deep research around any topic, competitors, keywords, or even analyzing pre-existing articles for spin-off opportunities. Utilizing AI SERP analysis and additional layers of context analysis, Racontera research can pinpoint topic ideas that are not only timely, but also fill existing content gaps. By balancing topic research with gap analysis, Racontera surfaces ideas that fit naturally into a long-term content strategy.
Writing
Once an article idea has been selected, Racontera allows you to generate a detailed research brief around this particular topic. This becomes your writing workspace. Within this workspace there are three distinct sections - sources, outline, and writing pane. These have been further distilled into writing modes.
- Sources - When in the Sources mode, you'll see a list of sources related to your article that Racontera selected to get you started. You can also add your own sources here. Below the sources window is a Research Highlights window. This is where claims, pull quotes, and other important pieces of information are listed with references back to the source it came from. Racontera also takes a pass at grading the research highlights for various strength factors. In some cases it will even provide contextual warnings if a claim needs further citations or research. Once the sources and research highlights are organized, the writer can move on to the Outline section.
- Outlining - In the outline mode - you'll see a content outline drafted as a first suggestion by Racontera. From here you can edit and modify the outline as you see fit, or even clear it out and create your own outline. At this point you'll make sure that the outline is sufficient for the type and range of content you are developing. Once you are happy with the outline, you can send the outline to the right pane in both brief and detailed formats to help guide your writing.
- Writing - In the writing mode you'll find a large writing pane where you can create your article using markdown code. You'll see your inserted outline points in this window to help you get started. To the right of the writing pane there is a narrow column of your research highlights. These can be referred to as you write, and can also be checked off as they are used to help make sure you have utilized them all in your article.
Publishing
The last phase of the project is publishing. Racontera offers a publishing queue where articles go to be reviewed. From here they can be approved or sent back to editing. For teams, this is a great way to separate roles between the writers and the editors. Once an article is ready to publish, it can be copied and pasted to your platform of choice, and marked 'Published'. For those who publish to the WordPress platform - we also have a plugin that connects your WordPress install to your Racontera account - allowing you to push articles directly to your WordPress site. It will show up in draft mode in your posts section. At this point, you would make any final tweaks in WordPress - last-minute formatting, adding photos, CTAs, etc.
Join the beta
If you would like a chance to try Racontera out while we're prepping for official release, we'd love to hear from you. We're bringing testers on board in batches. Request beta access on the home page and we'll reach out when a spot opens.
Thanks for following along — more posts coming soon.